The "Masterpiece of Intelligence", the new Mercedes-Benz E-Class, is a further milestone on the road to accident-free and autonomous driving. The saloon and estate versions of the most intelligent vehicle in its class take centre stage in a TV campaign. These ads will stage both occupant-protection features of "Intelligent Drive" - "PRE-SAFE® Impulse Side" and "PRE-SAFE® Sound" - in a humorous way while explaining how they function.A father and son can be seen in their new E-Class on the shores of the Loch Ness in Scotland waiting for Nessie, the monster of the lake. A voice sounds from off-stage, explaining how the vehicle prevents anything from happening in critical situations. The intelligent technology recognises dangers before they happen and thus protects passengers to an extent that currently only a Mercedes-Benz can. At the heart of both adverts is the message that nothing happens.


D318886 Mercedes-Benz E-Class (W213), „Masterpiece of Intelligence“
  • Shelfnumber
    16C735_09
  • Legend
    The "Masterpiece of Intelligence", the new Mercedes-Benz E-Class, is a further milestone on the road to accident-free and autonomous driving. The saloon and estate versions of the most intelligent vehicle in its class take centre stage in a TV campaign. These ads will stage both occupant-protection features of "Intelligent Drive" - "PRE-SAFE® Impulse Side" and "PRE-SAFE® Sound" - in a humorous way while explaining how they function.A father and son can be seen in their new E-Class on the shores of the Loch Ness in Scotland waiting for Nessie, the monster of the lake. A voice sounds from off-stage, explaining how the vehicle prevents anything from happening in critical situations. The intelligent technology recognises dangers before they happen and thus protects passengers to an extent that currently only a Mercedes-Benz can. At the heart of both adverts is the message that nothing happens.
  • Topics
  • Release date
    Aug 19, 2016
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