Stuttgart, Aug 21, 2020 -
Since 2016, Mercedes-Benz has been offering its customers the option of equipping as yet unconnected vehicles from older model series dating back to 2002 with the Mercedes me Adapter.
Stuttgart, Jul 21, 2020 -
The global sales strategy ‘Best Customer Experience 4.0’ consistently places customers and their needs front and center. That is why contact between Mercedes-Benz and its customers in recent months has been taking place mainly via its numerous digital channels.
Stuttgart, Jul 20, 2020 -
The digitalisation of sales and aftersales, which has been accelerated even further by the COVID-19 pandemic, is the focal point of the seventh episode of the Meet Mercedes DIGITAL news format. With “Best Customer Experience 4.0”, Mercedes-Benz is offering its customers a seamless and convenient luxury experience whenever they want to contact the brand – online and offline.
Stuttgart, Jul 13, 2016 -
On the successful road to the future, Mercedes-Benz is investing massively in the development of its digital competence as part of its "Best Customer Experience" sales and marketing initiative.
Stuttgart/ Beijing, China, Apr 24, 2016 -
Mercedes-Benz has opened the world's largest Mercedes me store in Sanlitun, the scene district of Beijing. As well as an interactive brand experience, the store offers contemporary architecture, top-class gastronomy and numerous events. Following Hamburg, Milan, Tokyo,
Hong Kong and Munich, China's megacity Beijing is now the sixth city with a Mercedes me store.
Stuttgart, Sep 12, 2015 -
In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She’s Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.
Stuttgart / Tokio, Japan, Jul 22, 2015 -
Following the launch of the stores in Hamburg and Milan, Mercedes-Benz opened its third Mercedes me Store worldwide at Tokyo HANEDA Airport on July 22. As the first store in Asia, it offers an interactive brand and product experience. Customers and interested persons can find out about the brand and its services and the vehicle range via digital interactions or conversations with the store personnel. Integrated into the Mercedes me Store is a “Collection Shop”, which offers stylish fashion and lifestyle ideas as well as exclusive travel equipment.
Hamburg/Stuttgart, Germany, Jun 5, 2014 -
Mercedes-Benz has opened the first Mercedes me Store directly on the Hamburger Binnenalster. The city store at Ballindamm offers an interactive brand and product experience on an area of 550 square meters. At touch screens, configuration tools or in personal talks, customers and persons interested in the Mercedes Benz brand can inform themselves about the vehicles and all services. The brand experience is rounded off by a restaurant lounge and exhibition area for art exhibits, readings or concerts.
Stuttgart/Genf, Mar 3, 2014 -
On the eve of the 84th International Motor Show in Geneva, Mercedes-Benz presented its new "Mercedes me" service brand. Under this new umbrella brand, the Stuttgart-based premium automotive manufacturer is bundling all existing and future service offers, making them easily accessible at any time on a digital platform that is scheduled to go online in Summer 2014.
Stuttgart, Jan 8, 2014 -
The Mercedes-Benz Road Trip 2014, which is based on the motto "Guarding the new C-Class" and due to last five days, is set to get under way today. International opinion leaders and digital multipliers are accompanying the new C-Class from one of its global production locations in Tuscaloosa (Alabama, USA) to the world premiere at the North American International Auto Show (NAIAS), which is taking place from 13 to 26 January 2014 in Detroit.
Stuttgart, Nov 8, 2013 -
Mercedes-Benz has won a coveted "Golden Apple" at this year's ADAM Awards. In the L category (up to 500 square metres), the exceptional Pavilion and Europe-wide Roadshow promoting the launch of the new Mercedes-Benz A-Class secured first place. The Awards Presentation Ceremony was held yesterday in the Glass Hall of the Leipzig Trade Fair.
Stuttgart, Sep 13, 2013 -
At the Frankfurt International Motor Show, Mercedes-Benz will present not only new models to the world public, but will have a very special innovation to offer as well: as the first car manufacturer, the premium brand is launching its own digital radio programme – broadcasting 24 hours a day with a fixed programme schedule and editorial content.
Stuttgart, Sep 3, 2013 -
Daimler AG is increasing its focus on customers and markets to ensure the sustained implementation of growth in all its divisions. Therefore the Board of Management of the Stuttgart automobile manufacturer has decided to strengthen the organization of its divisions.
Stuttgart/Maastricht, Aug 16, 2013 -
Customer satisfaction and brand loyalty are major factors that contribute to Daimler AG’s sustainable success in the passenger car and commercial vehicle sectors. Since its establishment in 1998, the Mercedes-Benz Customer Assistance Center (CAC) in Maastricht (Netherlands) has been a key precondition for customer satisfaction. At the beginning the CAC offered Mercedes-Benz customers services such as roadside assistance and complaint and enquiry management for 11 countries in six languages.
Stuttgart/Warschau, Jul 30, 2013 -
Since 20 July Mercedes-Benz has been showcasing its brand through a pavilion in the Powisle district of Warsaw, due to remain there for three months. The brand has chosen this location for its new temporary brand experience quite deliberately: Powisle with its parks lies in close proximity to the city centre and is a popular meeting place for Warsaw residents, especially during the summer months.
Stuttgart, Jul 23, 2013 -
Success in the future requires changes today. Mercedes-Benz is also following this maxim in marketing and sales, with its growth strategy "Mercedes-Benz 2020". By the year 2020 it is not only new products and vehicle segments that will ensure further growth, but also precise adaptation of the sales organization to changing customer wishes.
Stuttgart, Apr 29, 2013 -
The „Mercedes-Benz Connection“ city store opened in Osaka on Friday, highlighting Mercedes-Benz continued commitment to a strategy of personalised customer communication. It is the second city store based on the new concept to open in Japan, after the first was launched in Tokyo. There are now more than ten of these worldwide. In addition to a café and restaurant lounge, the 600m2 Mercedes-Benz Connection offers visitors an interactive brand and product experience.
Stuttgart/Paris, Apr 4, 2013 -
Mercedes-Benz is marking the market launch of its new four-door coupé, the CLA, with an internationally unique exhibition of photographic art. The digital photo installation #Untamed opened yesterday in a Mercedes-Benz pop-up store in the centre of Paris. On display are hundreds of personal photos taken by Instagram users from around the world, all of which reflect the philosophy behind the CLA: unconventional, unusual and untamed.