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Apr 29, 2013
- Roughly 2.5 million Mercedes-Benz Sprinters sold worldwide since the vehicle was first introduced
- A key pillar of Mercedes-Benz Vans’ global growth strategy
- Customers impressed by low total cost of ownership and long operating times
It just keeps on sprinting! Ever since the Mercedes-Benz Sprinter made its debut in 1995, the van has made a name for itself the world over and has become a top seller. Over the past 18 years, the vehicle has boasted total sales of 2.47 million units and helped customers perform a wide variety of tasks. The Sprinter is a truly global vehicle and a key pillar of the “ Vans goes global” growth strategy of Mercedes-Benz Vans.
“It is no coincidence that the Mercedes-Benz Sprinter has lent its name to an entire vehicle segment. The Mercedes-Benz Sprinter has always set the pace for the large van segment when it comes to quality, safety, and economy,” says Volker Mornhinweg, Head of Mercedes-Benz Vans. “The Sprinter’s success also demonstrates how you can start out in a small market niche and go on to conquer the world.”
Mornhinweg is referring to the van’s history of development. Located in the segment for vehicles with around 3.5 tons GVW, the Mercedes-Benz Sprinter straddles the line between cars and trucks — as defined by German traffic law at the time the van was introduced. However, the innovative vehicle concept has not only met with a great response in Germany; the pioneering van is also rapidly conquering foreign markets. Today, the several thousand variants of the van are sold in around 130 countries.
The Sprinter’s character as an increasingly global vehicle is also reflected in its production locations. In addition to rolling off the line in Düsseldorf and Ludwigsfelde, Germany, the van is produced in Charleston, South Carolina, González Catan, Argentina, and Fuzhou, China. In order to penetrate Russia’s dynamic mass market, an additional production of the Sprinter Classic at a plant operated by the Russian manufacturer GAZ in Nizhny Novgorod is currently being prepared. That makes the Sprinter one of the key pillars of the “Vans goes global” growth strategy of Mercedes-Benz Vans. The strategy is consistently globalizing the division’s business and exploiting additional earnings potential in new growth markets.
A powerful performer for customers
However, the Mercedes-Benz Sprinter also boosts the growth and efficiency of its customers. Cost-effective diesel engines, long maintenance intervals, and a series of intelligent assistance systems keep the total cost of ownership low and ensure that operating times are long, thus turning the Sprinter into a real miracle of efficiency.
The market has acknowledged this miracle. This is demonstrated by the fact that Mercedes-Benz Vans sold a total of 159,000 Sprinters in 2012. Whereas challenging market conditions caused sales to stay below last year’s high level in Western Europe, demand for the vehicle substantially increased in Eastern Europe, particularly in Russia and Turkey. In North America, where the Sprinter is sold under both the Mercedes-Benz and Freightliner nameplates, sales even rose by 19 percent.