A historical review: The International Automobile Show (IAA) and Mercedes-Benz

"Automobile exhibitions are highly popular events which attract far more visitors than just those able to afford a car", the "Untertürkheimer Zeitung" commented in a report on the International Automobile Show (IAA) in 1953. The same is true today; however, it was not always so. In the early years of the automobile most people had no interest whatever in this completely new form of horsepower. On the contrary, visitors to the first trade and world fairs at which automobiles were exhibited proved extremely skeptical where these newfangled horseless carriages were concerned.
The International Automobile Show (IAA), which nowadays opens its doors in Frankfurt am Main every two years, is always an important exhibition for Mercedes-Benz. It is Germany’s largest trade fair, and fascinates the motor industry and vehicle buyers in equal measure. The IAA has been held for more than 100 years and therefore has a long and varied history – in which Mercedes-Benz has secured its place.
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Sensation at the 1975 International Motor Show: Mercedes-Benz S-Class model 450 SEL 6.9.
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Mercedes-Benz 500 K Special Roadster (W 29), exhibited at the 1936 International Motor Show in Berlin.
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Expansion: As early as 1923, the motor show in Berlin occupied two halls. In the foreground: the stand of Benz & Cie.
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Well established: By 1924, Mercedes had been a well-known brand name and a symbol of Daimler-Motoren-Gesellschaft for quite some time.
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Top class (1): Vehicles on the Mercedes stand at the 1924 International Motor Show in Berlin. Daimler and Benz were still competitors at the time.
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Inviting the world: In 1899 the first Motor Wagon Exhibition with an international appeal was organized in Berlin (exercise hall, Karlstraße). The photo shows the cover of the catalogue.
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Top class (2): Benz exhibits at the 1924 International Motor Show in Berlin. Benz and Daimler were still competitors at the time.
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Commercial vehicles: Displayed on the Daimler stand at the 1925 International Motor Show in Berlin.
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Bright eyes: Cover of the catalogue for the 1906 International Motor Show in Berlin.
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Superior car: Mercedes-Benz displayed its streamlined record-breaking car at the 1938 International Motor Show.
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Mercedes-Benz sports cars – here a W 125 Grand Prix racing car – were part of a special exhibition at the 1938 International Motor Show.
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Represented also with commercial vehicles: Daimler-Benz at the 1931 International Motor Show in Berlin.
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Happy motoring: Cover of the catalogue for the 1911 International Motor Show in Berlin.
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High-ranking visitor: In 1939, the Sultan of Jahore (right) visited the Daimler-Benz stand at the last International Motor Show before World War II.
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A new beginning: In 1947, Mercedes-Benz displayed the 170 V and models derived from it as well as a racing car chassis at the Export Fair in Hanover.
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Back in Berlin: The 1950 Auto Show displayed passenger cars and commercial vehicles in eight halls.
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Discreet elegance: The Mercedes-Benz stand at the 1950 Auto Show in Berlin.
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Police protection: The run on the Mercedes-Benz hall at the 1951 International Motor Show in Frankfurt/Main was so great that mounted police had to guard the entrances.
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Spacious: The Mercedes-Benz stand at the 1951 Auto Show in West Berlin.
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Object of desire: The Mercedes-Benz 300 caused a sensation at the 1951 International Motor Show.
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Glamorous: The coveted Mercedes-Benz exhibits standing behind modern doors at the 1951 International Motor Show.
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Commercial vehicles on display: The open-air grounds of Daimler-Benz AG at the 1953 International Motor Show in Frankfurt/Main.
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Crowd-puller: People thronged around and admired the Mercedes-Benz 300 also at the 1953 International Motor Show, two years after the car’s launch.
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Full range: At the 1953 International Motor Show, Mercedes-Benz displayed all its passenger cars – and the 300 SL racing coupe.
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Beleaguered: The Mercedes-Benz 300 SL racing coupe attracted the greatest attention at the 1953 International Motor Show.
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Crowd-puller: Daimler-Benz stand at the 1935 International Motor Show in Berlin.
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Beleaguered: The production version of the Mercedes-Benz 300 SL, its motor sport brethren and the 190 SL at the 1955 International Motor Show in Frankfurt/Main.
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Future-oriented: Mercedes-Benz touring coach with streamlined body, presented at the 1935 International Motor Show in Berlin.
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Pomp and circumstance: The Benz stand at the 1906 International Motor Show in Berlin.
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Engines for machines: In 1911, Daimler offered engines not only for cars but also for aircraft.
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Everything for everyday mobility: The Daimler stand at the 1911 International Motor Show in Berlin.
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Glorious: A key exhibit of Benz at the 1911 International Motor Show in Berlin was the 200 hp record-breaking car, the Lightning Benz.
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Space for people: Mercedes-Benz had found a simple way of demonstrating the space inside the 600 at the 1963 International Motor Show.
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Open and closed: The new Mercedes-Benz SL cut a fine figure at the 1963 International Motor Show.
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Police protection: Security officers accompanied the Mercedes-Benz 600 as early as the 1963 International Motor Show.
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Crowds of visitors: Hoping to catch at least a glimpse of the Mercedes-Benz 600 at the 1964 International Motor Show.
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Separate display: At the 1955 International Motor Show, the commercial vehicles – among them the new L/O 319 van series – were presented in a separate hall.
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Two companies united: The Mercedes-Benz stand at the 1928 International Motor Show in Berlin.
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Nighttime impression: The Mercedes-Benz exhibition hall at the 1957 International Motor Show.
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Broad range: The model lineup of Mercedes-Benz at the 1957 International Motor Show.
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