To mark the launch, Mercedes-Benz is starting an extensive marketing and advertising campaign on all communication channels under the title "The A-Class. Ready for a new generation." The campaign will be centred on various print advertisements and a TV spot. Aimed at a young, modern target group, they will present the vehicle as the perfect companion in everyday life. The message is: the new A-Class offers its occupants even more comfort than before while remaining as dynamic as ever.

Daimler Global Media Site - To mark the launch, Mercedes-Benz is starting an extensive marketing and advertising campaign on all communication channels under the title "The A-Class. Ready for a new generation." The campaign will be centred on various print advertisements and a TV spot. Aimed at a young, modern target group, they will present the vehicle as the perfect companion in everyday life. The message is: the new A-Class offers its occupants even more comfort than before while remaining as dynamic as ever.