View, test, compare, test-drive construction vehicles: the Application Information Centre (BIC) in Wörth

Jan 21, 2016
  • Around 40 dump trucks, mobile concrete mixers and building material platforms are at the ready
  • Demonstrations of the additional drive system Hydraulic Auxiliary Drive (HAD)
  • It all began 15 years ago, a successful concept for well-informed buyers
A close inspection of construction vehicles with different tonnages, axle configurations and bodies without any sales pressure. Drive all the trucks in their laden state on and off the road, and all this with expert and neutral advice – this is only available to this extent at the Mercedes-Benz Application Information Centre. Adjacent to the customer centre and directly at the gate of the Wörth truck plant, prospective buyers can test a wide variety of trucks. Up to 13,000 visitors make use of this opportunity every year.
Around 40 dump trucks, concrete mixers and building material platforms are at the ready
Up to 180 trucks of all model series and tonnages are available at the Application Information Centre throughout the year, tractor units with semitrailers, food and refrigerated vehicles, short-range distribution and beverage vehicles, quick-exchange containers and many more. The main focus is on trucks for the construction industry, of which there are around 40. From the Mercedes-Benz Arocs, Actros and Atego to the Fuso Canter – customers can inspect the entire spectrum here. It includes two-, three- and four-axle models, three-way tippers, skip loaders and roll-off tippers, mobile concrete mixers plus building material platforms with a crane body.
The Application Information Centre is much more than an exhibition: knowledgeable advisers from Mercedes-Benz provide information, going into all the details of the bodies. The high practical relevance of the Application Information Centre is unique in the commercial vehicle sector: not only do the customers have the opportunity to cast a beady eye over the current new products and features from Mercedes-Benz and Fuso; the vehicles can also be tested and test-driven there and then.
It is in a direct comparison of vehicles with various bodies that a decision can best be made on which truck with which equipment and which body best corresponds to individual requirements. It is possible to take test drives with laden vehicles in real operating conditions on and off the road. There are also the Application Information Centre's sector-specific information days, such as the legendary dump truck days at the nearby Ötigheim testing ground.
Demonstrations of the additional drive system Hydraulic Auxiliary Drive (HAD)
A current focus is the demonstration of the Mercedes-Benz Arocs with the additional drive system Hydraulic Auxiliary Drive (HAD). The term describes an especially ingenious hydraulic auxiliary drive for the front wheels with wheel hub motors for occasional off-road use.
In long-distance transport, driving demonstrations of the Predictive Powertrain Control (PPC) also form a major part of these activities. In these the customer can experience live the advantages of the anticipatory cruise control. The system detects the topography in front and autonomously intervenes in controlling the speed and also in gear-changing in order to optimise consumption. This leads to a predictive style of driving based on perfect knowledge of the vehicle and road.
It all began 15 years ago, a successful concept for well-informed customers
The Application Information Centre in Wörth started out on 1 June 2000 with 14 bodybuilders and ten suppliers and a total of 21 sector solutions on a small truck presentation area opposite the plant's customer centre. Today the entire truck range plus bodies await visitors on an area of around 17,500 m². Whilst the Application Information Centre is a display that aims to inform rather than sell: after about three months and a maximum mileage of 2000 km the Application Information Centre continuously exchanges its trucks, something for those in the know.
Application Information Centre (BIC) in Wörth
15C1462_064
Application Information Centre (BIC) in Wörth
15C1462_065
Application Information Centre (BIC) in Wörth
15C1462_066
Application Information Centre (BIC) in Wörth
15C1462_067
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