The compact-car family from Mercedes-AMG: Compact cars as another building block for 50 years of AMG success
Affalterbach. The entry of Mercedes-AMG into the compact class – and therefore a completely new market segment – in 2013 marked the start of an impressive success story: the compact AMG models – A 45 4MATIC, CLA 45 4MATIC, CLA 45 4MATIC Shooting Brake and GLA 45 4MATIC – were an immediate hit thanks to their excitingly sporty driving experience and emotive design. They also attracted new customers to the performance and sports car brand. Unit sales of this sporty family have exceeded our expectations.
With its compact-car family, Mercedes-AMG made what can only be termed the perfect debut. The four-cylinder models not only lead their market segment in terms of performance and driving enjoyment, they have also reached the youngest ever AMG clientele: the most represented age group here is 35 to 45 years. Many buyers are purchasing a Mercedes-AMG for the first time and are absolutely thrilled after their first contact with the performance and sports car brand: both the number of repurchasers and the number of participants in the AMG Driving Academy events are higher than expected. Winter training in Sweden is particularly popular with the AMG compact-car owners because the agile all-wheel-drive models are the most fun when driven on snow.
A significant proportion of the customers is likewise made up by families who already have a Mercedes-Benz or Mercedes-AMG car in the garage: many people choose a compact sports models from Affalterbach as a second car for grown-up children or partners. The most popular options include sporty extras such as red-painted brake callipers, AMG Performance seats and, in the case of the A 45 4MATIC, the expressive Aerodynamics package.
"Maximum performance and efficiency, handling dynamics, and everyday suitability, packed in an extraordinary shape – that's what characterises our compact sports cars. Not only do they set benchmarks with their output, they are also the vehicles with the most agile handling in their categories", Tobias Moers, Head of Management at Mercedes-AMG GmbH, explains. "We can also avail ourselves of the widest range of performance vehicles in the compact category. As part of a continuation of our success story in a fiercely competitive environment, compact vehicles will continue be a crucial component in the future."
In the year of its 50th anniversary, the Affalterbach company is therefore celebrating the best-sellers with an exclusive Yellow Night Edition, which is available for all four compact cars and includes a wealth of particularly sporty equipment and appointments.
The special models are painted exclusively in night black or cosmos black, and their unique combination of matt graphite grey and yellow appliqué sections make them immediately identifiable. The exclusive impression is underscored by the light-alloy wheels in matt black with yellow rim flanges and the black painted AMG twin louvre in the radiator grille. Yellow highlights characterise the front apron, the exterior mirror housings, the inserts in the side skirts, the rear diffuser and the rear wing (on the A 45 4MATIC and GLA 45 4MATIC). The special character is additionally emphasised by the AMG sports stripes in matt graphite grey (foiled) on the bonnet, roof, boot lid and sides of the car.
High-quality interior with yellow highlights
The interior is also characterised by the extensive appointments and yellow touches. The AMG Performance seats in ARTICO man-made leather/DINAMICA microfibre also sport yellow trim, as do the AMG Performance sports steering wheel in DINAMICA, the rear bench seat, the dashboard, the beltlines (only on the CLA 45 4MATIC) and the armrests. Further highlights include the illuminated door sill panels in graphite grey with a yellow AMG logo, the floor mats with yellow edging, the AMG logo also in yellow, plus the yellow air outlets.
The extensive standard equipment of the Yellow Night Edition includes the Aerodynamics package, the Night package, the Light and Sight package, the performance seats with a memory function plus the AMG Performance steering wheel in black DINAMICA microfibre with a yellow 12 o'clock mark in nappa leather, steering wheel trim in silver chrome with an "AMG Edition" badge and yellow contrasting topstitching. Customers can also order the optional AMG DYNAMIC PLUS package or enrich the Edition with other optional extras.
All the prices1 at a glance:
A 45 4MATIC Yellow Night Edition €59,143
CLA 45 4MATIC Yellow Night Edition €64,825.25
CLA 45 4MATIC Shooting Brake Yellow Night Edition €65,420.25
GLA 45 4MATIC Yellow Night Edition €64,468.25
1 All prices are MSRP for Germany including 19% VAT