The Mercedes-Benz Museum looks confidently to 2022 and takes stock

The Mercedes-Benz Museum looks confidently to 2022 and takes stock

Feb 1, 2022
Stuttgart
  • 245,232 visitors from June to December 2021
  • Successful new formats for pandemic conditions
  • Special exhibition “70 years of SL” extended until October 2022

Stuttgart. 2021 was another exceptional year for the Mercedes-Benz Museum – as in 2020, it was marked in many respects by the effects of the SARS-CoV-2 virus. “We look to 2022 with optimism, but also due caution, because the pandemic is not over,” says Bettina Haussmann, Director of the Museum. “Nevertheless, a suitable programme is already in preparation: under the motto ‘Take your mind off thingsʼ, we would like to provide distraction in stressful times and invite you to visit the Museum free of charge in the first week of March. And of course we are especially looking forward to the warmer season with a wide range of outdoor events, the relaunch of ‘Stadtkulturʼ (Urban Culture) and Classics & Coffee. The open-air cinema and the Mercedes-Benz Concert Summer are also scheduled to take place again this year.”

The Mercedes-Benz Museum 2022 – important dates (subject to change):

  • Special exhibition “The Fascination of the SL – a dream car for 70 years” (until 9 October 2022).
  • Champions@Mercedes-Benz Museum (until 15 February 2022) Special presentation on the hill of three championship cars from the 2021 motorsport season: Mercedes-AMG GT3, Mercedes-EQ Silver Arrow 02, Mercedes-AMG F1 W12 E-Performance.
  • “Take your mind off things” (1 to 6 March 2022): Free admission to the permanent exhibition and special exhibition. Free guided tours daily at 4 p.m. (prior reservation recommended).
  • Hands-on exhibition for children aged 4 and over (29 March to 24 April 2022): “The whole world on one page – international hidden object books”.
  • Classics & Coffee (from mid-April): The popular classic car meeting every Sunday and from mid-May “after work” on numerous Thursday evenings.
  • Night of the Stars (mid-May 2022): The gastronomy event in a class of its own.
  • Long Night of the Museums (21 May 2022)
  • Concert Summer at the Mercedes-Benz Museum (7 to 10 July 2022).
  • Urban Culture (14 July to 14 August 2022): A diverse cultural programme on the open-air stage with partners from the region.
  • Open-air cinema (18 Ausgust to 4 September 2022)
  • Hands-on activities for children (every Saturday and Sunday from 10 a.m. to 5 p.m.)

Review of 2021

“Given the overall difficult situation worldwide, we are nevertheless satisfied with 2021. The number of visitors was hardly any different from 2020,” says Museum Director Haussmann.

245,232 people visited the Mercedes-Benz Museum from June to December 2021 under the conditions of a well-thought-out hygiene concept. Despite a longer pandemic-related closure period than in 2020, this was only 1,573 visitors or 0.6 per cent less.

Until the outbreak of the pandemic, visitor numbers ranked in very high ranges every year. For example, 850,954 visitors came to the Mercedes-Benz Museum in 2019, almost 60 per cent from abroad. Due to travel restrictions, international guests in 2021 came mainly from the neighbouring countries of France, Poland, Switzerland and Austria. Tourism from China in particular has declined significantly, with just over 1,000 Museum visitors from there in 2021 (2019: 75,000). From the US, the Museum welcomed just over 4,000 visitors in 2021 (2019: 30,000).

Bookings via online ticketing (https://museum-ticket.mercedes-benz.com) nearly quadrupled. The system was renewed in 2021. In addition to admittance tickets, guided tours, event tickets and vouchers can be purchased there.

Online tours are an integral part of the Museum concept. In 2021, among other things, two livestream tours for Chinese guests with a total of 140,000 participants and an interactive tour was conducted through the special exhibition “70 Years of Mercedes-Benz SL” on the Instagram channel @mercedesbenzmuseum.

Numerous motorsport fans took advantage of the unique opportunity to experience the “seven in one go” free of charge until the end of July 2021: the winning Formula One Silver Arrows of Lewis Hamilton and Nico Rosberg from 2014 to 2020, which the Museum showed in a special presentation, thus honouring the unique series of seven world championship doubles in Formula One in a row.

The colourful cultural summer programme “Stadtkultur am Mercedes-Benz Museum” (Urban Culture at the Mercedes-Benz Museum), with around 100 events on the open-air stage, celebrated its premiere in 2021 and thrilled visitors with a varied programme from mid-June to the end of September. These included concerts, theatre, comedy, clubbing, dance, public screenings of the European Football Championship, performances and lectures. The concept of the successful format: the Museum makes the open-air stage available to artists, theatres, clubs, associations and other creatives from the region, and the institutions organise their own events. Everything is done according to the current pandemic containment regulations.

The open-brand young classic and vintage car meeting Classics & Coffee was once again very popular. Despite a few rainy days, a total of more than 10,000 vehicles came on 19 Sundays (all-day) and 15 Thursdays (“after work”) from June to September. On fine Sundays, up to 600 vehicles could be seen on the Museum hill. Classics & Coffee will be hosted again from April 2022.

The five-metre Mercedes star from the Stuttgart railway station tower has become another crowd-puller in the outdoor area of the Museum and a popular photo point. It is located next to the bus loop. In the meantime, the presentation has been supplemented by an illustrated chronicle of the star, which is installed at the base. It tells the story in four chapters, from the idea and its realisation in 1952 to the erection of this star in front of the Museum. From 2025, it is to rotate again on the station tower. Museum mascot Carlotta is also popular for joint photos, especially with young guests. Since she first introduced herself to the public in autumn 2020, she has mingled with guests every Sunday in front of and inside the Museum.

Mercedes-Benz Museum in Stuttgart.
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Mercedes-Benz Museum, special exhibition “The Fascination of the SL – a dream car for 70 years”, 22 October 2021 to 9 October 2022.
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Currently until 15 February at the Mercedes-Benz Museum: Presentation on the hill of three championship cars from the 2021 motorsport season.
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Currently until 15 February at the Mercedes-Benz Museum: Presentation on the hill of three championship cars from the 2021 motorsport season.
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The Mercedes star from the tower of the Stuttgart main station has been loaned to the Mercedes-Benz Museum for the duration of the modernisation and refurbishment of the station building developed by Paul Bonatz, which are set to last until 2025.
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The Mercedes star from the tower of the Stuttgart main station has been loaned to the Mercedes-Benz Museum for the duration of the modernisation and refurbishment of the station building developed by Paul Bonatz, which are set to last until 2025. Detail of the chronicle on the base.
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Mercedes-Benz Museum, open-brand classic car meeting “Classics & Coffee” on 18 July 2021.
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Since Museum mascot Carlotta (left and as walking act in the background) first introduced herself to the public in autumn 2020, she has always been out and about in front of and inside the Museum on Sundays. Right is Carlchen.
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