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Jan 22, 2015
Berlin/Stuttgart – Dree Hemingway, Collier Schorr and Nico Rosberg were invited by Mercedes-Benz to present the new Mercedes-Benz fashion collection today. The celebrity guests were welcomed by the other stars of the present campaign theme, the Mercedes-AMG GT and the Mercedes‑Benz C 111 experimental car. Art photographer Collier Schorr shot both the photos and the video at the Mercedes wind tunnel in Sindelfingen, Germany.
‘We’re proud to have Lewis and Nico with us for this fashion campaign. They’re extraordinarily successful racing drivers and part of the Mercedes family. We were also able to get Dree Hemingway, one of the most sought-after models in the world, to join them for the shoot. Collier Schorr has once again demonstrated through both the photographs and the video what an outstanding artist and photographer she is,’ said Wolfgang Schattling, Head of Motorsport Marketing Communications at Mercedes-Benz.
Formula 1 world champion Lewis Hamilton is also part of the fashion campaign, but was unable to be in Berlin due to a scheduling conflict. He sent the guests his warm wishes.
The internationally renowned top model and the racing drivers share an interest in both fashion and speed. Nico Rosberg loves to dress up to suit the occasion, and believes that appearance creates a lasting first impression. While he has some previous modelling experience, the shoot for the Mercedes-Benz campaign involving the two cars, a beautiful model and the impressive wind tunnel as a backdrop was a special experience, he said. Dree Hemingway confessed to being a passionate – and fast - driver and would love to see a Formula 1 race live. Even though it wouldn’t quite meet racing standards, the two confessed they would love to sit behind the wheel of a race car dressed in the elegant Hugo Boss outfits they wore for the campaign shoot and which were also presented at STAGE.
Mercedes-Benz autumn/winter 2015 fashion campaign
The new theme for Mercedes-Benz’ fashion campaign pairs up top race drivers, rivals and teammates Lewis Hamilton – the new Formula 1 world champion – and Nico Rosberg together with the Mercedes-AMG GT. They were joined by Dree Hemingway, currently one of the world’s most sought-after models, and a Mercedes-Benz C 111. All three wore Hugo Boss designs. Collier Schorr, Yale lecturer and art photographer par excellence, composed this visual ode to speed, elegance and style for the new season.