Mercedes-Benz Vans: Six-times mountain biking world champion and Olympic medallist Nino Schurter becomes new brand ambassador for the Mercedes-Benz X-Class
- The world's most successful mountain biker of recent years is the new brand ambassador for the Mercedes-Benz X-Class
- Nino Schurter is the first mountain biker ever to have won six world championships, while he also took gold at the 2016 Olympic Games
- As of 2018, Mercedes-Benz Vans is the title sponsor of the UCI Mountain Bike World Cup and the presenting sponsor of the UCI Mountain Bike World Championships
Stuttgart. Ten races on three continents, followed by millions around the world – the 2018 Mercedes-Benz UCI Mountain Bike World Cup got under way at the beginning of March. The favourite for the title in the starting line-up is six-times mountain biking world champion and Olympic medallist Nino Schurter. In the coming races, the Swiss cyclist will enjoy support from Mercedes-Benz Vans: Nino Schurter is the new brand ambassador for the Mercedes-Benz X-Class.
"The X-Class is a terrific vehicle", says Nino Schurter. "Not only does the loading area offer enough space for my mountain bikes - the pickup is also great for reaching unknown trails in the mountains. Together with the cool design and the comfort, the X-Class is the prime choice for me – both in my sporting career and in private."
The 31-year-old swiss cyclist has countless junior titles to his name, as well as an excellent track record in U23 races at international level. He has taken part in three Olympics, winning bronze, silver and gold. Schurter became a mountain biking legend by winning the world championship six times between 2009 and 2017.
"We are delighted that Mercedes-Benz Vans is an active partner of the UCI Mountain Bike World Cup and Championships and proud to have now also recruited Nino Schurter as a brand ambassador", says Sonja Schneemann, Head of Marketing Communications and Operations, Mercedes-Benz Vans. "Nino Schurter is a towering figure in mountain biking – an up-and-coming international sport that is enjoying growing popularity. Our pickup fits in perfectly here. The X-Class cuts a fine figure both on- and off-road, offers a large stowage area for sports equipment and appeals to people who actively pursue sports and recreational activities all over the world."
About the Mercedes-Benz X-Class
The Mercedes-Benz X-Class combines the typical characteristics of a pickup with the classic strengths of a Mercedes: convincing robustness with contemporary design, impressive off-road capabilities with outstanding driving dynamics and safety, intelligent practicality with stylish comfort. The new X-Class has comfort suspension with a ladder frame, rear multi-link solid axle, front independent wheel suspension and coil springs on both axles. It is lining up on this platform with different equipment lines and drive variants, the largest choice of materials and colours in this segment and an extensive range of individualisation accessories developed by Mercedes-Benz. In terms of pricing, the X-Class is positioned attractively in its segment: the vehicle has been available at dealerships since November, with prices starting at 37 294 Euros (incl. 19 percent VAT in Germany).
About the UCI (Union Cycliste Internationale)
The competitions are followed by mountain biking fans all over the world. Since last year, Mercedes-Benz Vans has been supporting this up-and-coming sport as an official partner to the international cycling association UCI (Union Cycliste Internationale). This year, Mercedes-Benz Vans is not only the title sponsor for the UCI Mountain Bike World Cup 2018, but also the presenting sponsor of the UCI Mountain Bike World Championships 2018. Events in South Africa, Croatia, Germany, the Czech Republic, the UK, Austria, Italy, Andorra, Canada and France are on the agenda for 2018.