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- Stuttgart/Tbilisi, Nov 2, 2018 - On 2 November 2018, Mercedes-Benz introduced the Istanbul-based designer Şansım Adalı, and her brand, Sudi Etuz, to Mercedes-Benz Fashion Week Tbilisi. The designer showcased her Spring/Summer 2019 collection on Georgian soil, a first for the brand, in front of a starry international audience.
- Stuttgart/Milan, Sep 21, 2018 - As part of the Mercedes-Benz International Designer Exchange Program (IDEP) and in line with the brand’s continued dedication to support international emerging talents, designer Tiziano Guardini made his Milan Fashion Week debut where he showcased his Spring/Summer 2019 collection in a runway show.
- Stuttgart/Berlin, Jun 7, 2017 - Mercedes-Benz will further expand its international fashion involvement in 2017: Since May, the brand bearing the three-pointed star has been a member and official partner of the FASHION COUNCIL GERMANY (FCG), thereby placing the focus even more strongly on actively supporting young design talents.
- Stuttgart/Berlin, Dec 20, 2016 - Mercedes-Benz is increasingly placing the focus of its fashion-related activities on supporting young designers. As part of the "International Designer Exchange Program", the Swiss designer Julia Seemann is presenting her latest collection at the invitation of Mercedes-Benz and ELLE.
- Berlin/Stuttgart, Jul 1, 2016 - Last night, on the second evening of Mercedes-Benz Fashion Week Berlin, Christiane Arp, Editor-In-Chief at VOGUE, and Wolfgang Schattling, Senior Marketing Expert at Mercedes-Benz, hosted the 15th Mercedes-Benz & VOGUE fashion night at the famous restaurant Borchardt.
- Berlin/Stuttgart, Jul 1, 2016 - Yesterday, Wolfgang Schattling, Senior Marketing Expert at Mercedes-Benz, invited the talents of the Mercedes-Benz Spring/Summer 2017 Fashion Campaign, musician Eliot Sumner, model Lucie Von Alten, director Christian Larson and designer David Koma, to an exclusive Fashion Talk, which was held in the Mercedes-Benz Lounge at the Erika-Hess ice rink, the official venue of Mercedes-Benz Fashion Week Berlin.
- Berlin/Stuttgart, Jan 22, 2015 - The most important people of the German fashion industry and many celebrities gathered yesterday in the restaurant Borchardt to celebrate the popular Mercedes-Benz & VOGUE Fashion Night. Around 350 guests followed the invitation of Christiane Arp, editor-in-chief of VOGUE, and Dr. Jens Thiemer, Head of Marketing Communication of Mercedes-Benz Cars, for a casual get-together. Among them were Dree Hemingway, Anna Maria Mühe, Sabine Christiansen and Norbert Medus, Susan Hoecke, Katharina Schüttler, Thomas Kretschmann, Christian Boros, Joachim Löw, Livinia Wilson, Franziska Knuppe, Oskar Roehler and Alexandra Rischer-Roehler, Fritzi Haberland, Dennenesch Zoudé, Dorothee Schumacher, Lena Hoschek, Kilian Kerner, Dawid Tomaszweski, Michael Sontag and the governing mayor of Berlin Michael Müller with his wife Claudia.
- Berlin/Stuttgart, Jan 22, 2015 - Dree Hemingway, Collier Schorr and Nico Rosberg were invited by Mercedes-Benz to present the new Mercedes-Benz fashion collection today. The celebrity guests were welcomed by the other stars of the present campaign theme, the Mercedes-AMG GT and the Mercedes Benz C 111 experimental car. Art photographer Collier Schorr shot both the photos and the video at the Mercedes wind tunnel in Sindelfingen, Germany.
- Berlin/Stuttgart, Jan 22, 2015 - In their hometown of London they’re the latest thing on the fashion scene, and now they’re also making a splash in Berlin. Guests in the Mercedes-Benz Fashion Week tent today celebrated PAPER’s first show in Germany and lauded its founders, Kelly Townsend and Philippa Thackery.
- Berlin, Jul 16, 2014 - With their selection of talent as part of efforts to promote up-and-coming international designers, Mercedes-Benz and Elle once again proved that they have just the right instinct for trends. The audience at the Erika Hess Eisstadion enthusiastically welcomed the collection by 25-year-old Roshi Porkar of Vienna.
- Stuttgart, Dec 8, 2009 - Nick Knight, one of the 21st Century’s most influential and innovative fashion pho-tographers, provides a spectacular example of Mercedes-Benz’s commitment to fa-shion in his presentation of the Mercedes-Benz SLS AMG. With a completely open brief, Knight has collaborated with British fashion designer Gareth Pugh and Ger-man model Julia Stegner to combine design, fashion and technology in a uniquely powerful visual campaign.
- Stuttgart/Berlin, Jul 6, 2009 - Mercedes-Benz Fashion Week Berlin has bathed the German capital in glance and glamour for the last four days. On its last day also the pair of newlyweds Lilly and Boris Becker showed up. Driving up to Bebelplatz in the elegant new Mercedes-Benz E-Class Coupé, the couple was looking forward to another visit at Berlin’s top fashion event. For the upcoming spring/summer season, they got inspired by the Kaviar Gauche show.
- Stuttgart/Berlin, Jul 3, 2009 - Matthias Schweighöfer is celebrating success as an actor, as a fashion designer, he’s just taking his first steps. In collaboration with designer Kilian Kerner, German MTV moderator Joko Winterscheidt and Sebastian Radlmeier from Paso Music, Schweighöfer has founded the t-shirt label German Garment.
- Stuttgart/Berlin , Jul 2, 2009 - Three professions – one passion: high-quality and exclusive design. At Mercedes-Benz Fashion Week Berlin, Strenesse fashion designer Gabriele Strehle and Oliver Bierhoff, manager of Germany’s national soccer team, discovered with Gorden Wagener, head of Mercedes-Benz design, how modern automotive design works. At the Mercedes-Benz designo stand, Wagener’s team of designers created a likeness of the new E-Class Coupé by arranging strips of coloured adhesive tape on a large display.
- Stuttgart/Berlin, Jul 2, 2009 - The fifth edition of Mercedes-Benz Fashion Week Berlin has started with a bang. The first day of Germany’s most important fashion event saw a unique fusion of fashion and automobile. Susie Stoddart, one of the world’s top race car drivers, drove with Mercedes-Benz fashion brand ambassador Julia Stegner in the exclusive super sports car SLR Roadster to the red carpet at Berlin’s famous Bebelplatz.
- Berlin/Stuttgart, Jun 29, 2009 - Mercedes Benz Fashion Week Berlin Spring/Summer 2010, which takes place July 1 to 4, 2009, is breaking all existing records. For the first time, more than 30 labels are showing their collections. Among the new participants are Anja Gockel, BOSS Orange, CUSTO Barcelona, Deanoor, Escada Vintage, GANT, Lena Hoschek and Patrick Mohr. This merely confirms that the Mercedes-Benz Fashion Week Berlin has reached the highest echelons of the international fashion world and Berlin has regained its prominence as an important fashion capital.
- Stuttgart, May 6, 2009 - Irresistible fascination and sensual elegance: The official key visual for the upcoming Mercedes-Benz Fashion Week Berlin Spring/Summer 2010 presents the new E-Class Coupé of the Stuttgart-based car manufacturer as an object of desire. International star photographer Peter Lindbergh has created an impressive work of art that perfectly expresses the attraction of beauty and elegance – and thus the connection between fashion and Mercedes-Benz design. The leading role in the key visual is played by the international Mercedes-Benz fashion brand-ambassador Julia Stegner and the new E-Class Coupé.
- Stuttgart/Berlin , Jan 31, 2009 - At Mercedes-Benz Fashion Week Berlin, expectations for creativity, individuality and exclusivity go beyond what appears on the catwalk. Also at the Mercedes-Benz designo stand in the lobby of the event tent, there’s a lot of hustle and bustle. Numerous visiting celebrities, such as Julia Stegner and Boris Becker, are taking a peek behind the curtains of automotive design, and are discovering what the creative processes of fashion and automotive design have in common.
- Stuttgart/Berlin, Jan 30, 2009 - The city of Berlin is well on its way to re-establishing itself as one of Europe’s key fashion capitals – and Mercedes-Benz Fashion Week Berlin is the driving force behind this positive development. As the only significant German fashion event it has already established itself in the international fashion world – being in particular an important platform for German designers.
- Stuttgart/Berlin, Jan 29, 2009 - Their presence has already been felt all over town for several days. Appearing on posters and vehicles, international top model Julia Stegner and the new Mercedes-Benz CLS 350 Grand Edition have made their impression on Berlin’s cityscape. Now, the two stars finally appeared live in the German capital as they celebrated their premiere at Mercedes-Benz Fashion Week Berlin. “Mercedes-Benz and fashion are really a perfect match. Both are about exclusive design and image,” remarked Julia Stegner, glancing over at the four-door coupé. At the BOSS Black show yesterday evening, Stegner opened the fourth Mercedes-Benz Fashion Week Berlin as the brand ambassador of the international fashion activities of Mercedes-Benz.
- Stuttgart, Dec 17, 2008 - The fashion activities of Mercedes-Benz in over 20 countries now have a new face. International top model Julia Stegner will make her first appearance as the fashion brand-ambassador at the Mercedes-Benz Fashion Week Berlin Autumn/Winter 2009, which will take place from 28 January to 1 February 2009 at Bebelplatz, in the heart of Berlin.
- Stuttgart/Berlin, Jul 23, 2008 - Berlin was the world’s fashion Mecca yesterday as foremost international designers, famous top models and scores of celebrities from Germany and abroad converged in the city’s Tempodrom to celebrate ELLE Germany’s 20th anniversary as part of Mercedes-Benz Fashion Week Berlin. The occasion was also marked by two world premieres: the inaugural presentation of the ELLE Fashion Star Award, the “Mercedes”, and the first time the world’s 20 top fashion designers shared the same runway.
- Stuttgart/Berlin, Jul 23, 2008 - Mercedes-Benz Fashion Week Berlin Spring/Summer 2009 was concluded in glamorous style with a splash of eccentricity, with Vivienne Westwood’s show adding the crowning touch. Taking part in Mercedes-Benz Fashion Week Berlin for the first time, the ‘grand dame of punk’ turned to Ancient Greece for inspiration for her latest ‘Anglomania’ line of casual wear.
- Stuttgart/Berlin, Jul 20, 2008 - Claiming its place alongside Milan, Paris and New York, Mercedes-Benz Fashion Week Berlin has become a top new global fashion event. This is not only evident by the mounting number of top international fashion designers on its runways and the growing contingent of celebrities appearing on its red carpets. For the first time, American star photographer Dan Lecca has come to Berlin, as well. Regarded worldwide as the king of catwalk photography, Lecca is also the treasured resident photographer of several top designers, including Gucci, Calvin Klein and Marc Jacobs.
- Stuttgart/Berlin, Jul 18, 2008 - There was an air of “Sex and the City” around the German capital yesterday as the third Mercedes-Benz Fashion Week Berlin got underway. In picture-perfect form, Kim Cattrall – alias Samantha Jones – drove through Berlin in a Mercedes-Benz GLK with top model Eva Padberg at the wheel. Their destination was the Behala Halle in the city’s Westhafen district. There, the two fashion savvy stars attended the HUGO fashion show of Hugo Boss.
- Stuttgart/Berlin, Jul 11, 2008 - As part of Mercedes-Benz Fashion Week Berlin Spring/Summer 2009, the ELLE Fashion Star award, the ‘Mercedes,’ will be conferred for the first time on July 19, 2008. The new award will honour exceptional personalities in the international fashion scene in three categories: Platinum, Best Collection and Newcomer.
- Stuttgart/New York, Mar 11, 2008 - The whole world is counting down to the opening of “Sex and the City”, expected to arrive in many theatres throughout Europe on May 29, and in theatres across the United States on May 30. There was an exclusive preview of the upcoming cultural highlight at the Mercedes-Benz Fashion Week New York in February, where visitors could watch movie clips, marvel at a display of the four leading ladies' original costumes and enjoy the presentation of the brand new Mercedes-Benz GLK that Samantha Jones alias Kim Cattrall drives in the movie.
