Stuttgart/Berlin. As part of its global fashion engagement, Mercedes‑Benz will present the MBFW Berlin Autumn/Winter 2022 season at the "Kraftwerk" location from 14 to 16 March 2022. Invited by the title sponsor, Finnish emerging designer Sofia Ilmonen will present her new collection in the opening show this evening at 6:00 p.m. A digital auction of pieces and looks from the collections will be held during MBFW, with the money raised being donated to provide humanitarian aid for refugees from Ukraine. More details about the auction and further information about MBFW can be found at: mbfw.berlin.
"The company has decided to implement the Mercedes‑Benz Fashion Week Berlin. Through our long‑standing support of the MBFW, we would like to continue to mentor young international talents in the fashion industry and believe in the connecting element of fashion, art and design as a contribution to intercultural exchange. We teamed up with the designers to support the ongoing help measures for Ukraine by donating the proceeds from a digital auction of pieces from their MBFW collections to the charity organization Caritas. Mercedes‑Benz Germany will also be adding a further amount to the total raised after the auction closure", said Jens Kunath, Head of Passenger Car Sales Germany and Member of the Board of Management of the Mercedes‑Benz Cars Sales Organisation Germany.
Support for help measures: Auction of collection pieces from the designers at MBFW
By an auction, Mercedes‑Benz is offering exclusive access to designer pieces from the MBFW collections. Individual pieces and looks by the designers at MBFW will be auctioned as part of a fundraising campaign. The silent auction allows interested parties to submit hidden bids directly via Instagram ("Direct Message" to @mbfw.berlin). The total figure raised, including the additional amount from Mercedes‑Benz, will be donated to the charity Caritas to provide humanitarian aid to refugees from Ukraine. The auction will run for the full duration of MBFW from 14 to 16 March 2022.
Mercedes‑Benz presents Sofia Ilmonen
As part of the "Mercedes‑Benz Fashion Talents" programme, Sofia Ilmonen will be presenting her collection in the opening show. The winner of the new "Mercedes‑Benz Sustainability Prize" at the renowned Hyères Festival last October has already attracted attention for her sustainable and inclusive designs. To create her collections, Ilmonen works with fabric modules that can be reassembled and adapted to suit different body shapes. Her show on 14 March at 6:00 p.m. combines elements of a classical catwalk presentation with an installation.
The Global Fashion Engagement of Mercedes‑Benz
Since 1995, Mercedes‑Benz has established itself worldwide as a major player in the fashion industry, building authentic relationships within the fashion community through its commitment to emerging designer initiatives, fashion week partnerships, and live events.
A responsible future in fashion
Committed to the sustainable future of luxury design, Mercedes‑Benz proactively works to future‑proof the responsible growth of its fashion partnerships; highlighting best practices and aligning itself with creatives that reflect and champion values such as outstanding and intuitive design, creativity and innovation. Mercedes‑Benz is delighted to develop its long‑standing partnership with Festival d’Hyères for 2021 with the inaugural Mercedes‑Benz Sustainability Prize, an evolution of Mercedes‑Benz’ support of the festival’s fashion finalists which will educate the next generation of talent in sustainable best‑practices. Through its Mercedes‑Benz Fashion Talents programme and creative collaborations, the luxury brand has supported nearly 170 designers in over 30 platforms around the world, including Milan, London, New York, Beijing, Sydney, Prague, Istanbul, Berlin and Accra.