Stuttgart, Jan 20, 2021 -
"With the world premiere of the all-electric EQA, we are giving a first glimpse into our new visual world of the upcoming Mercedes-EQ models. Our goal is to create a recognizable and emotional brand experience at the same time that combines sustainable lifestyle and contemporary luxury," says Bettina Fetzer, Vice President Marketing at Mercedes-Benz AG.
Stuttgart/Berlin, Jan 19, 2021 -
Mercedes-Benz launched Mercedes-Benz Fashion Week (MBFW) Berlin on the evening of Monday, 18 January with a live art performance by Tom Van der Borght, up-and-coming Belgian designer and winner of the renowned International Festival of Fashion, Photography and Fashion Accessories in Hyères (organised by villa Noailles).
Stuttgart, Oct 18, 2020 -
Mercedes-Benz has partnered with Fashion Open Studio (FOS), the British, global non-profit organisation campaigning for a more sustainable luxury industry, to support the next generation of extraordinary design talent.
Copenhagen/Stuttgart, Aug 11, 2020 -
At Copenhagen Fashion Week SS21, Mercedes-Benz partnered with Danish supermodel Helena Christensen to raise awareness around the importance of wearing mouth-nose-masks to contain the COVID-19 pandemic.
Stuttgart, Apr 27, 2020 -
The isolation caused by social distancing during the coronavirus crisis is a problem for many people. In an interview, Lena Meyer-Landrut tells us how she spends her days in her Berlin apartment and explains what inspires her and helps her to stay positive.
Stuttgart, Apr 22, 2020 -
Whether Tokyo, London, New York or Berlin – as one of the hottest DJs and music producers in the world, Felix Jaehn is generally on the road a lot, travelling from one gig to the next. But during the COVID-19 pandemic, this globally known superstar from Germany also has to stay at home.
Apr 20, 2020 -
Bettina Fetzer, Head of Marketing Mercedes-Benz AG, in conversation with Gorden Wagener, Chief Design Officer Daimler AG, about the fascination of a brand and the interplay of brand, design and luxury.
Stuttgart/Berlin, Jan 14, 2020 -
In the 25th year of global fashion commitment by Mercedes-Benz, Clive Rundle, Floyd Avenue, Rich Mnisi and Viviers staged a group show to open the Fashion Week at Kraftwerk in Berlin
Stuttgart, Dec 13, 2019 -
The Mercedes-Benz brand has always stood for fine design that puts everyday life in the shade. Especially at Christmas the products from the Collection by the Stuttgart automotive manufacturer offer an exciting selection of gift ideas which express special appreciation for the recipient.
Stuttgart/Mayen, Dec 5, 2019 -
For decades the name MAYBACH has stood for extraordinary luxury in the automotive sector. Mercedes-Maybach Saloon models are particularly discernible by their top selection of equipment with exclusive materials, generous spaciousness and technical perfection.
Stuttgart/Berlin, Nov 26, 2019 -
From 13 to 15 January 2020, the Mercedes-Benz Fashion Week Berlin for autumn/winter 2020 will take place at the Kraftwerk for the first time. It is the opening event marking the 25th anniversary of the global fashion commitment of Mercedes-Benz.
Tbilisi, Georgia, Nov 4, 2019 -
Tbilisi, Georgia. Mercedes-Benz Fashion Week Tbilisi celebrated its 10th edition, October 31 to November 4, 2019 in the capital of Georgia, Tbilisi; continuing to showcase an exciting and innovative fashion scene with a new generation of designers, stylists, performers and artists, coming to the forefront.
Stuttgart, Oct 17, 2019 -
Sportiness is just as much part of Mercedes-Benz DNA as a passion for design and technology. Together with PUMA, one of the world's best-known and largest manufacturers of sporting items, Mercedes-Benz is now bringing a ladies' collection to market that combines fresh colours and innovative materials with outstanding comfort.
Mexico City, Oct 10, 2019 -
On 9th October, musician, model and actor Rina Sawayama drove Mercedes-Benz How To into its penultimate phase. Here, during Mercedes-Benz Fashion Week Mexico City (7–11 October), the Japanese-British polymath learned how to master a myriad of artistic and technological skills that are reimagining beauty in the digital age.
New York, Sep 11, 2019 -
On the 10th September, Mercedes-Benz Fashion Talents (MBFT) partnered designers with Laureus USA on the second annual Laureus Fashion Show Gala at Mercedes-Benz Manhattan, providing show looks for star athletes and Olympians walking the runway to support Laureus’ mission to improve the lives of youth and unite communities through the power of sport.
Berlin, Jul 1, 2019 -
This afternoon the emerging Austrian designer Christoph Rumpf opened the spring/summer MBFW in Berlin. Fashion experts, buyers and journalists followed the show as part of the Mercedes-Benz Fashion Talents Programme for promoting future names in the international fashion world.
Stuttgart/Berlin, Jun 27, 2019 -
As of July 1, the eyes of the fashion world will be on the metropolis on the river Spree. You too can experience the opening of this year's MBFW Berlin exclusively via the Mercedes me media communication platform: https://media.mercedes-benz.com/mbfwberlin2019.
London / Stuttgart. , Jun 9, 2019 -
On the 7th June, Emmy Award-winning screenwriter Lena Waithe touched down in London to drive the second instalment of Mercedes-Benz’ How To up a gear. Here, during the spring/summer menswear shows, the Chicago native gave her wardrobe a new lease of life by learning how to upcycle – and so showing how we can use our inquisitiveness and thirst to learn to help put an end to the world’s wasteful habits.
Stuttgart/Oslo, May 16, 2019 -
Jazzelle Zanaughtti (@UglyWorldWide) has kick-started Mercedes-Benz’ latest How To fashion story with an interactive event in Oslo. Following talks on e-mobility and test drives with the Mercedes Benz EQC - Mercedes-Benz’ first fully electric vehicle – guests joined Jazzelle, who brought her unique style and energy to learning to vogue; a truly unique experience made possible by Mercedes-Benz who answered the model’s call to learn how to master the energetic dance form properly.
Stuttgart, May 6, 2019 -
Mercedes-Benz Fashion Week Tbilisi showcases progressive and innovative talent.
Stuttgart. Georgia’s fashion capital Tbilisi demonstrated an exciting and innovative fashion scene with a new generation of designers, stylists, performers and artists, coming to the forefront between May 2nd and May 6th.
Stuttgart, Apr 3, 2019 -
Mercedes-Benz today announces How To – the latest iteration of the #mbcollective fashion story, which is dedicated to championing emerging fashion talent and bringing people from different creative spheres together to generate pioneering ideas.
Stuttgart/London, Feb 18, 2019 -
In celebration of the tenth anniversary of “Mercedes-Benz Fashion Talents” (formerly the “Mercedes-Benz International Designer Exchange Program”) 10 of its star designers, including Dion Lee and Vivetta, were brought together to create an installation at Somerset House.
Stuttgart/Berlin, Dec 10, 2018 -
The MBFW autumn/winter 2019 is taking place from 15 to 17 January 2019 at the ewerk in Berlin. It is the third season of this show format following the relaunch in the historic location in the centre of Berlin.
Stuttgart/Tbilisi, Nov 2, 2018 -
On 2 November 2018, Mercedes-Benz introduced the Istanbul-based designer Şansım Adalı, and her brand, Sudi Etuz, to Mercedes-Benz Fashion Week Tbilisi. The designer showcased her Spring/Summer 2019 collection on Georgian soil, a first for the brand, in front of a starry international audience.
Stuttgart/Istanbul, Sep 14, 2018 -
On 12 September 2018, Mercedes-Benz gave young designer talent Ani Datukishvili from Tbilisi the opportunity to showcare her SS19 collection outside her home market at the 12th Mercedes-Benz Fashion Week Istanbul, in front of an international audience.
Stuttgart, Sep 10, 2018 -
New York Fashion Week provided the backdrop of the fourth theme for Mercedes-Benz’ #WeWonder manifesto with Carol Lim and Humberto Leon, founders of Opening Ceremony, and their theme, “Journey”.
Stuttgart/Berlin, Jul 3, 2018 -
The MBFW Spring/Summer 2019 officially opened fashion week at ewerk today at 10.00 am with a show by emerging Dutch label BOTTER and the first public screenings on the façade of the event location.
Stuttgart/Berlin, Jun 12, 2018 -
From 2 to 5 July 2018, the MBFW spring/summer 2019 will take place in Berlin. It is the second event featuring the changed format initiated by Mercedes-Benz following the first in January.
Stuttgart, Apr 30, 2018 -
In Hyères, southern France, from 26 to 30 April 2018, the fashion scene came together for the "33rd International Festival of Fashion, Photography and Fashion Accessories in Hyères".
Stuttgart, Apr 16, 2018 -
Palm Springs in California provided the framework for the presentation of the second chapter in the Mercedes-Benz #WeWonder manifesto with the model Slick Woods and her theme of "Youth".
Stuttgart, Feb 9, 2018 -
Mercedes-Benz launches the next stage of its #mbcollective fashion story, entitled #WeWonder, a manifesto, which brings together seven of the world’s most innovative and inspiring visionaries to dream about the potentiality of the future.
Berlin, Jan 19, 2018 -
The new concept for Mercedes-Benz Fashion Week (MBFW) in Berlin came up trumps. From 15 to 17 January, ten designers showcased their Autumn/Winter 2018 collections at the ewerk in Berlin Mitte.
Berlin, Jan 17, 2018 -
Callisti is one of Austria's most successful and well-known fashion labels. Yesterday evening, designer Martina Mueller-Callisti unveiled her new autumn/winter 2018 collection at MBFW at ewerk in Berlin.
Stuttgart/Berlin, Dec 19, 2017 -
On 16 and 17 January 2018, the Mercedes-Benz Fashion Week (MBFW) will be held in Berlin at the initiative of the automotive manufacturer featuring a new look and a new location, the ewerk.