Fashion

  • Stuttgart/Berlin, Jan 14, 2020 - In the 25th year of global fashion commitment by Mercedes-Benz, Clive Rundle, Floyd Avenue, Rich Mnisi and Viviers staged a group show to open the Fashion Week at Kraftwerk in Berlin
  • Stuttgart, Dec 13, 2019 - The Mercedes-Benz brand has always stood for fine design that puts everyday life in the shade. Especially at Christmas the products from the Collection by the Stuttgart automotive manufacturer offer an exciting selection of gift ideas which express special appreciation for the recipient.
  • Stuttgart/Mayen, Dec 5, 2019 - For decades the name MAYBACH has stood for extraordinary luxury in the automotive sector. Mercedes-Maybach Saloon models are particularly discernible by their top selection of equipment with exclusive materials, generous spaciousness and technical perfection.
  • Stuttgart/Berlin, Nov 26, 2019 - From 13 to 15 January 2020, the Mercedes-Benz Fashion Week Berlin for autumn/winter 2020 will take place at the Kraftwerk for the first time. It is the opening event marking the 25th anniversary of the global fashion commitment of Mercedes-Benz.
  • Stuttgart, Oct 17, 2019 - Sportiness is just as much part of Mercedes-Benz DNA as a passion for design and technology. Together with PUMA, one of the world's best-known and largest manufacturers of sporting items, Mercedes-Benz is now bringing a ladies' collection to market that combines fresh colours and innovative materials with outstanding comfort.
  • Mexico City, Oct 10, 2019 - On 9th October, musician, model and actor Rina Sawayama drove Mercedes-Benz How To into its penultimate phase. Here, during Mercedes-Benz Fashion Week Mexico City (7–11 October), the Japanese-British polymath learned how to master a myriad of artistic and technological skills that are reimagining beauty in the digital age.
  • New York, Sep 11, 2019 - On the 10th September, Mercedes-Benz Fashion Talents (MBFT) partnered designers with Laureus USA on the second annual Laureus Fashion Show Gala at Mercedes-Benz Manhattan, providing show looks for star athletes and Olympians walking the runway to support Laureus’ mission to improve the lives of youth and unite communities through the power of sport.
  • London / Stuttgart. , Jun 9, 2019 - On the 7th June, Emmy Award-winning screenwriter Lena Waithe touched down in London to drive the second instalment of Mercedes-Benz’ How To up a gear. Here, during the spring/summer menswear shows, the Chicago native gave her wardrobe a new lease of life by learning how to upcycle – and so showing how we can use our inquisitiveness and thirst to learn to help put an end to the world’s wasteful habits.
  • Stuttgart, May 6, 2019 - Mercedes-Benz Fashion Week Tbilisi showcases progressive and innovative talent. Stuttgart. Georgia’s fashion capital Tbilisi demonstrated an exciting and innovative fashion scene with a new generation of designers, stylists, performers and artists, coming to the forefront between May 2nd and May 6th.
  • Stuttgart, Apr 29, 2019 - The Grand Prix du Jury Première Vision was awarded at the 34th International Festival of Fashion, Photography and Fashion Accessories in Hyères yesterday evening.
  • Stuttgart, Apr 3, 2019 - Mercedes-Benz today announces How To – the latest iteration of the #mbcollective fashion story, which is dedicated to championing emerging fashion talent and bringing people from different creative spheres together to generate pioneering ideas.
  • Stuttgart/London, Feb 18, 2019 - In celebration of the tenth anniversary of “Mercedes-Benz Fashion Talents” (formerly the “Mercedes-Benz International Designer Exchange Program”) 10 of its star designers, including Dion Lee and Vivetta, were brought together to create an installation at Somerset House.
  • Stuttgart/Milan, Sep 21, 2018 - As part of the Mercedes-Benz International Designer Exchange Program (IDEP) and in line with the brand’s continued dedication to support international emerging talents, designer Tiziano Guardini made his Milan Fashion Week debut where he showcased his Spring/Summer 2019 collection in a runway show.
  • Stuttgart, Apr 30, 2018 - In Hyères, southern France, from 26 to 30 April 2018, the fashion scene came together for the "33rd International Festival of Fashion, Photography and Fashion Accessories in Hyères".
  • Stuttgart, Apr 16, 2018 - Palm Springs in California provided the framework for the presentation of the second chapter in the Mercedes-Benz #WeWonder manifesto with the model Slick Woods and her theme of "Youth".
  • Stuttgart, Feb 9, 2018 - Mercedes-Benz launches the next stage of its #mbcollective fashion story, entitled #WeWonder, a manifesto, which brings together seven of the world’s most innovative and inspiring visionaries to dream about the potentiality of the future.
  • Stuttgart/Berlin, Nov 13, 2017 - Mercedes-Benz is continuing its diversified fashion engagement in Berlin in 2018. As the title sponsor and initiator of the new Mercedes-Benz Fashion Week (MBFW), Mercedes-Benz will keep offering designers a platform to present their collections.
  • Stuttgart/Beijing, Nov 6, 2017 - Mercedes-Benz is proud to announce that the acclaimed designer Peter Dundas with Evangelo Bousis will showcase his debut collection, from their newly launched label DUNDAS at Mercedes-Benz China Fashion Week in Beijing.
  • Stuttgart/Milan, Sep 22, 2017 - Within the Mercedes-Benz International Designer Exchange Program (IDEP), South Korean designer Younchan Chung presented the new collection of his label "the-sirius".
  • Stuttgart/Milan, Sep 21, 2017 - Top model Amber Valletta, her son Auden McCaw and the Concept EQ are the focus of the third and last chapter of the #mbcollective Fashion Story from Mercedes-Benz.
  • Berlin, Jul 6, 2017 - At the invitation of Mercedes-Benz and ELLE, Swiss designer Vanessa Schindler today presented her collection as part of DER BERLINER MODE SALON.
  • Stuttgart / Berlin, Jul 5, 2017 - Mercedes-Benz presents Chapter Two of the #mbcollective Fashion Story, a three-chapter story featuring international talents from various walks of life.
  • Stuttgart/Berlin, Jun 7, 2017 - Mercedes-Benz will further expand its international fashion involvement in 2017: Since May, the brand bearing the three-pointed star has been a member and official partner of the FASHION COUNCIL GERMANY (FCG), thereby placing the focus even more strongly on actively supporting young design talents.
  • Stuttgart/Beijing, Mar 31, 2017 - Mercedes-Benz presented Italian designer Vivetta Ponti at Mercedes-Benz China Fashion Week for the first time, unveiling her eponymous brand Vivetta Autumn/Winter 2017 Collection as part of the Mercedes-Benz International Designer Exchange Programme (IDEP).
  • Stuttgart/Berlin, Mar 22, 2017 - Mercedes-Benz today announces the launch of #mbcollective – Chapter One, showing the new Concept EQ, shot by photographer, writer and filmmaker Luke Gilford.
  • Stuttgart/Milan, Feb 28, 2017 - Mercedes-Benz presented Chinese designer Angel Chen at Milan Fashion Week for the first time, facilitating the unveiling of her Autumn/Winter 2017 Collection as part of the Mercedes-Benz International Designer Exchange Programme (IDEP).
  • Stuttgart/London, Feb 20, 2017 - The British Council, British Fashion Council (BFC) and Mercedes-Benz today announced the winners of the sixth edition of the International Fashion Showcase (IFS), in a prize-giving ceremony at Somerset House, London on February 20, 2017.
  • Stuttgart/Milan/Beijing, Feb 1, 2017 - Mercedes-Benz is proud to present Chinese designer Angel Chen at Milan Fashion Week and Italian fashion designer Vivetta Ponti at Mercedes-Benz China Fashion Week as part of the International Designer Exchange Program.
  • Berlin, Jan 19, 2017 - Swiss designer Julia Seemann showed her new 2017 autumn/winter collection at DER BERLINER MODE SALON, sponsored by Mercedes-Benz and ELLE as part of their commitment to promote young talent.
  • Stuttgart/Berlin, Dec 20, 2016 - Mercedes-Benz is increasingly placing the focus of its fashion-related activities on supporting young designers. As part of the "International Designer Exchange Program", the Swiss designer Julia Seemann is presenting her latest collection at the invitation of Mercedes-Benz and ELLE.
  • Berlin/Stuttgart, Jul 1, 2016 - Last night, on the second evening of Mercedes-Benz Fashion Week Berlin, Christiane Arp, Editor-In-Chief at VOGUE, and Wolfgang Schattling, Senior Marketing Expert at Mercedes-Benz, hosted the 15th Mercedes-Benz & VOGUE fashion night at the famous restaurant Borchardt.
  • Berlin/Stuttgart, Jul 1, 2016 - Yesterday, Wolfgang Schattling, Senior Marketing Expert at Mercedes-Benz, invited the talents of the Mercedes-Benz Spring/Summer 2017 Fashion Campaign, musician Eliot Sumner, model Lucie Von Alten, director Christian Larson and designer David Koma, to an exclusive Fashion Talk, which was held in the Mercedes-Benz Lounge at the Erika-Hess ice rink, the official venue of Mercedes-Benz Fashion Week Berlin.
  • Stuttgart, May 11, 2016 - As Mercedes-Benz enters its third decade of global fashion engagement, it does so with a continued focus on emerging talent, introducing designers to new markets and enabling international expansion through its International Designer Exchange Program.
  • Stuttgart/Berlin, Dec 3, 2015 - Mercedes-Benz announces its Autumn/Winter 2016 Fashion Campaign and Film, showing the new SL, shot by American photographer Jeff Bark. The campaign features Russian supermodel Natasha Poly and latex works by Japanese designer Atsuko Kudo.
  • Stuttgart/Weil am Rhein, Sep 30, 2015 - Mercedes-Benz is the main sponsor of the Bauhaus exhibition at the Vitra Design Museum in Weil am Rhein. From 26 September 2015 to 28 February 2016 under the title "Das Bauhaus #allesistdesign", the Museum is presenting four themed groups of exhibits, pictures, sketches and drawings from the worlds of design, architecture, art, film and photography to provide a comprehensive overview of the design concept behind Bauhaus. The exhibits include the design study of the Mercedes-Benz interior sculpture "Aesthetics No. 2", which shows what inspires car designers.
  • Stuttgart/London, Sep 22, 2015 - On 21 September 2015, Livia Firth, Founder and Creative Director of the consultancy Eco Age, and Erdem Moralioglu celebrated the launch of The London 2015 Green Carpet Collection by ERDEM with an exclusive, sustainable presentation at The Wallace Collection, in partnership with Mercedes-Benz. The London-based designer has been working alongside Eco-Age to create his first complete collection in accordance with the Green Carpet Challenge® (GCC) Brandmark criteria.
  • Berlin/Stuttgart, Jul 9, 2015 - Inside the Mercedes-Benz Fashion Week tent in Berlin, the French fashion editor and designer Carlyne Cerf de Dudzeele and top model Doutzen Kroes presented the new Mercedes-Benz Fashion Campaign for the Spring /Summer of 2016. In the 20th year of the Stuttgart automaker’s Fashion Commitment, “Hybrid by Nature" focuses on one of the key topics of the future.
  • Stuttgart, Jul 7, 2015 - Mercedes-Benz has now been involved in the world of international fashion for two decades. The Stuttgart-based automotive company first sponsored the Mercedes-Benz Fashion Week Australia in Sydney and Melbourne in 1995, and the number of its alliances and initiatives has grown continuously ever since. Today, the Mercedes-Benz brand displays its dedication to fashion on more than 50 platforms in over 40 countries.
  • Stuttgart/Berlin, Jun 18, 2015 - This season, Mercedes-Benz and Elle have invited Berlin-based fashion designer, Annelie Schubert, to present her collection during the Mercedes-Benz Fashion Week Berlin in the event marquee on Strasse des 17. Juni. The 28-year-old won the Grand prix of the jury Première Vision at the 30th edition of the International Festival of Fashion and Photography in Hyères back in April.
  • Stuttgart, Apr 28, 2015 - Mercedes-Benz is partner to the top fashion events all around the globe. A passion for style and design lies at the heart of this connection with the fashion industry. For the fourth consecutive year, Mercedes-Benz partnered with Hyères International Festival of Fashion and Photography.
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