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Aug 21, 2015
- Great success for Germany's team, headed by Mercedes-Benz brand ambassador Meredith Michaels-Beerbaum, at the European Equestrian Championships
- In two rounds on 20 and 21 August 2015 the team prevailed against tough competition, only the Netherlands were stronger
- As a top level sponsor of the 2015 European Equestrian Championships in Aachen, Mercedes-Benz presents the €300,000 Mercedes-Benz Prize
- New Mercedes-Benz fence featured for the first time
"The Mercedes-Benz Prize was a highlight of the FEI European Championships. The atmosphere in the arena was fantastic and the horses and riders put on an impressive performance. Power, sporting prowess and elegance, which were all displayed in exemplary fashion at the Soers showground in Aachen, are also key qualities of our products and the Mercedes-Benz brand," said Dr Carsten Oder, Head of Mercedes-Benz Cars Marketing Germany.
These last two days, the traditional team competition has enthralled over 65,000 equestrian fans who have travelled from all over the world at Aachen's Soers showground. In two rounds over two days, the Mercedes-Benz Prize gave eventing enthusiasts and experts plenty to get excited about. By the end of the contest, all of the spectators and the many high-profile guests were on their feet in admiration.
The successful German team led by Mercedes-Benz brand ambassador Meredith Michaels-Beerbaum was performing at top level on both days. Michaels-Beerbaum showed us once again just what she is capable of. "I am happy and pleased. The standards are tremendous high in the team competition. For us riders, it's always extra special to compete as a nation in the Mercedes-Benz Prize because we normally enter the arena as individuals. I'm all the more delighted that our team was successful and we did enough to secure a medal in front of such a terrific crowd," said the elite rider.
Mercedes-Benz is top level sponsor of the European Championships
Mercedes-Benz has close, long-standing ties with equestrian sport in Aachen. As well as supporting the FEI European Championships in 2015, Mercedes-Benz has been a partner of the CHIO World Equestrian Festival – one of the highlights on its sporting calendar – for over half a century. "There is a very special connection between equestrianism and our brand. It is not only values such as elegance and sporting prowess that further strengthen these close ties, it is also our new products, especially this year," explained Dr Carsten Oder, speaking about the partnership.
This is exemplified by Mercedes-Benz brand ambassador Meredith Michaels-Beerbaum, who is part of the marketing campaign for the new GLE this year. "It's a wonderful vehicle. With its power and elegance, the GLE is just the right car for someone like me who travels a lot but doesn't want to go without luxury or comfort", said the star rider. "The GLE impresses with its performance and agility, just like our much-loved sport", she added.
The spectators watching the Mercedes-Benz Prize were treated to two very special firsts. To start with, the crowd was shown the world premiere of the new commercial of the SUV campaign, where equestrian sport occupies an important tole. And secondly, all the riders in the national team event had to jump the brand new Mercedes-Benz fence. This was created specially as part of a design competition run in partnership with equestrian magazine ‘Reiten und Fahren St. Georg’ and judged by Meredith Michaels-Beerbaum and internationally acclaimed course designer Frank Rothenberger.
Mercedes-Benz and equestrian sport
Mercedes-Benz has been a long-standing sponsor of top-level equestrian sport, not only with its involvement in the European Championships and the CHIO, but also with its national involvement in, among other events, the Hamburg Derby, German Masters in Stuttgart, Donaueschingen, Frankfurt, Pforzheim and other tournaments as well as with its rider forums (over 200 Mercedes-Benz rider forums across Germany since 2007 with a total of more than 85,000 visitors). More information is available at .