Close up: the positioning - No compromises

Sep 18, 2012
The Shooting Brake highlights Mercedes-Benz's leading role when it comes to new vehicle concepts. As such, it represents the latest in a long line of vehicle concepts which have had a far-reaching impact on the market, such as the SLK, which defined a new type of vehicle in 1996 as the first roadster with a lowerable steel roof, the M-Class which was introduced as the first premium SUV in 1998 or the four-door CLS Coupé from 2004.
The CLS Shooting Brake is neither a coupé nor an estate. Rather, it is a totally new form of sports car, with five seats and a large tailgate. The CLS Shooting Brake is a special proposition for a very special type of customer: architects, collectors, travellers – people who do not wish to compromise. It is a special product for people who stand apart from the mainstream and who do not wish to forego sportiness or luggage space as they travel in style. Its special status is also revealed by the fact that it is categorised as a coupé by the Federal Motor Transport Authority.
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