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Oct 6, 2015
The title says it all: "Daimler Design – Unexpected Moments" is the name of the exhibition which will be on show at the municipal gallery in Sindelfingen from 11 October 2015. The exhibition provides insights into the diverse spectrum of work in the field of design - from smart through Mercedes-Benz cars to the large commercial vehicles and the lifestyle products. The exhibition forming part of the "Kooperation WerkStadt" series offers a journey of discovery through vehicle design and has a variety of new ideas and surprises in store. Film evenings, talks and workshops round off the programme.
In this year marking the 100-year anniversary of the Mercedes-Benz plant in Sindelfingen and the 25-year anniversary of the municipal gallery in Sindelfingen, the exhibition spanning precisely 100 days will present both historical and present-day items from the field of Daimler design in the form of sketches and models. Rather than being structured along strictly chronological lines, the exhibition mixes design topics from diverse eras. Historical design models present design milestones, while visitors will also be granted insights into the design philosophy, the processes involved and the designers' visions for the future.
"The exhibition brings our design philosophy of Sensual Purity to life," notes Gorden Wagener, Head of Design at Daimler AG. "As an expression of luxury in a modern guise, this offers timeless design combining emotion and coolness."
"In this anniversary year, it provides a great opportunity to present the subject of design just outside the factory gates for the first time," enthuses Markus Schäfer, Member of the Divisional Board Mercedes-Benz Cars, Manufacturing and Supply Chain Management. "We have been growing continually here since 1915 – just like the town of Sindelfingen itself. In our anniversary year we are presenting a particularly interesting exhibition of our own which is aimed both at the general public and our workforce. For me, the design of our vehicles forms part of the 'Mercedes Legend', making it a crucial element of our company's traditions and history."
"For almost 130 years now, Daimler has stood for fascinating and unique design. The exhibition affords exclusive insights into our designers' work and offers visitors a gripping journey through different eras, also taking in revolutionary visions for the future," explains Prof. Dr Thomas Weber, Member of the Daimler Board of Management responsible for Group Research and Head of Mercedes-Benz Cars Development.
A varied programme: film evenings, talks and workshops
A varied programme is on offer for visitors during the hundred-day exhibition to close the anniversary year: Designers such as Prof. h.c. Klaus Frenzel, Head of Digital Graphic & Corporate Design, Daimler AG, will describe their work. Alexander Mankowsky, futurologist, and Sabine Engelhardt, olfactoric expert, both from Daimler AG, will present talks offering a look over their shoulders. For film enthusiasts there will be an opportunity to experience "Metropolis" in a live performance by Antonio Bras, while "Tron", the classic from 1982, will serve up some thrilling special effects. Workshops will offer children and young people an opportunity to create their own vehicles with Fimo modelling compound or the special adhesive tape used by designers.
"'Daimler Design – Unexpected Moments' will be the exhibition highlight of the year at our gallery - for design enthusiasts, car fans and a whole spectrum of other visitors from near and far," says the town's mayor, Dr. Bernd Vöhringer. "We are delighted at Daimler's involvement in Sindelfingen - as yet another example of the partnership which has been fostering the dialogue between Daimler and the town for many years now as part of the 'WerkStadt' cooperation programme."
The WerkStadt programme offered a special project this year, in which pupils from the Product Design department at Gottlieb-Daimler-Schule II produced works of their own focusing on vehicles, with guidance from Holger Hutzenlaub, Head of Advanced Design in Germany, Daimler AG. They will be presenting the results of their work in the gallery's Oberlichtsaal during the Long Night of Museums on 14 November, beginning at 7 p.m.
The exhibition will be open for visitors to Sindelfingen's municipal gallery (Marktplatz 1, 71063 Sindelfingen) until 18 January 2016, from 10 a.m. to 6 p.m. on weekdays and from 10 a.m. to 5 p.m. at weekends and on public holidays. On24.12. and 31.12.2015 the exhibition will be on show from 10 a.m. to 1 p.m. The gallery will be closed on 25.12.2015 and 1.1.2016. Admission to the exhibition and all the events is free. Registration is required for certain events.