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Mercedes-Benz devotes itself to fashion - Autumn/Winter 2015: Trends from the Thames to the Spree rivers: Mercedes-Benz and Elle present PAPER London
Berlin/Stuttgart – In their hometown of London they’re the latest thing on the fashion scene, and now they’re also making a splash in Berlin. Guests in the Mercedes-Benz Fashion Week tent today celebrated PAPER’s first show in Germany and lauded its founders, Kelly Townsend and Philippa Thackery.
For their Autumn/Winter 2015 collection PAPER London presented a colourfully accentuated array, with Kelly Townsend’s characteristically clean silhouettes executed in high-end, richly structured fabrics. The elegantly minimalist cuts allowed the graphic patterns in bright yellows, violets and greens to come to the fore in a highly expressive manner. Inspired by the postmodern interiors of designer Charles Eames, and extravagant yet wearable, the collection was well-received by the guests.
PAPER London was present at the invitation of Mercedes-Benz and Elle as part of a programme supporting up-and-coming talent. It was the eighth time that the two brands joined forces to offer promising new fashion designers a platform at the Mercedes-Benz Fashion Week Berlin.
‘Innovative design and exceptional style-consciousness have always been features of our brand,’ said Dr Jens Thiemer, head of marketing communication at Mercedes-Benz Passenger Vehicles. ‘Hardly any other marque has been as successful in consistently creating pioneering and iconic automobiles with such an influence on style as Mercedes-Benz, whose designs continue to be the epitome of sensual clarity and modern luxury.’
‘In the world of fashion, innovative, bold and distinctive design is also a major factor if a brand and its products are to enjoy lasting success. That is why we promote young and talented fashion designers who are overturning tradition to create new ideas, and offer them a superb platform for their designs in the context of our global dedication to fashion.’ Mercedes-Benz has been making its mark on the world's major catwalks for 18 years, and currently participates in over 50 fashion events in more than 30 countries
With 45 international editions published in over 90 countries, Elle is one of the world’s largest and best-known media brands and has been Germany’s best-selling high-end fashion magazine for 25 years. The fashion magazine demonstrates its exceptional fashion expertise in its remarkable instinct for searching out talented designers.