Please wait a moment ...
Please wait a moment ...
Jul 15, 2014
- Daimler AG CEO Dr Dieter Zetsche and Head of smart Dr Annette Winkler will present the new smart models
- Live broadcast of the smart world premiere on Wednesday, 16 July, from 8 p.m. CET via Facebook and GOMEX
In a double world premiere smart will be presenting its completely new model generation this Wednesday, 16 July, in Berlin. The two-seater fortwo and four-seater forfour are giving their debut in the German capital under the motto “FOR a new urban joy”, with an unmistakable statement: here come the best city cars in the world. The features that make the new edition of the fortwo an “urban original” and the forfour the “smart among the four-seaters” can be experienced first-hand on Wednesday evening from 8 p.m. CET onwards. Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars, and Dr Annette Winkler, Head of smart, will put the spotlight on these two new models in front of around 500 international journalists. smart has set up an electronic fan area for the live broadcast from the Tempodrom, with free entry starting at 8 p.m. via Facebook and GOMEX.
With “FOR a new urban joy” as the guiding theme, this Wednesday a new smart era will begin. The world premiere at the Berlin Tempodrom is designed to reflect this feeling: “FOR” stands for the brand’s positive outlook, with an approach that promotes an increased quality of life and more fun in the city. The two new models fit into this world perfectly. Both the fortwo and the forfour display a unique combination of urban joie de vivre and compelling functionality.
“FOR” just a great day
The presentation line-up is as exceptional as the new cars themselves – colourful, varied, and both informative and entertaining. The guests include Germany’s best men’ s and women’s beach volleyball teams, who will also play each other during the “smart beach tour 2014”. Urban flair will be provided by the artist collective Klub 7 as they transform asphalt and concrete areas into three-dimensional works of art with brightly coloured paintings on walls and floors.
In the Berlin Prinzessinnengärten guests can experience that you don’t have to be an artist in order to create living design in neglected areas, while finding out about the latest trend topics such as urban gardening and the future of urban mobility. car2go and moovel are another two successful providers of intelligent urban mobility to be presented at the smart world premiere, with the success story of car2go in particular linked to the agile city runabouts from smart.
“FOR” your interest
An in-depth brand and product exhibition will invite visitors to discover the rich diversity of the world of smart. The exhibition will focus on the design and innovative technology of the new smart models and their extremely compact quality. The new fortwo is not a single millimetre longer than its predecessor, but it has more to offer in every respect, from comfort, safety and functionality to driving pleasure.
Cool acoustics will be played by the Kids of Adelaide, two musicians whose catchy guitar sound is enjoyed by many, and not just in the clubs of Germany’s capital city. The soundtrack to the official premiere of the new smart models has been written by the Berlin DJ and singer Jan Blomqvist, and Cris Noelle is highlighting the star automobiles with a spectacular live performance of digital urban calligraphy. The premiere show will be broadcast from 8 p.m. CET live around the world via YouTube and GOMEX.