Mercedes-Benz Brand

Partner in the new coat of arms: Mercedes star with Benz laurel wreath from 1926. The trademark still adorns Mercedes-Benz radiator badges today. (Photo signature in the Mercedes-Benz Classic archives: 1998M391)
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Shared strength: Poster from 1926 for the merger of Daimler and Benz. It shows the three-pointed star of Mercedes and the laurel wreath of Benz. (Photo signature in the Mercedes-Benz Classic archives: B42791)
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From gold to silver: The registered trademarks of Daimler-Motoren-Gesellschaft and Benz & Cie. from 1909 (top row), the modified Mercedes star from 1916 and the new Mercedes-Benz trademark from 1926. The version of the star in a circle registered in 1921 corresponds to the later form of the stylised Mercedes-Benz trademark. (Photo signature in the Mercedes-Benz Classic archives: A2000F5617)
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Mercedes logo with four small stars in a ring, 1916. (Photo signature in the Mercedes-Benz Classic archives: C47311b)
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The lettering “Benz” surrounded by a laurel wreath, registered as a trademark with the Imperial Patent Office on 6 August 1909 by Benz & Cie. (Photo signature in the Mercedes-Benz Classic archives: C47311c)
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The Mercedes star in a laurel wreath, a combination of the Daimler-Motoren-Gesellschaft and Benz & Cie. trademarks, was registered as a trademark with the Patent Office on 18 February 1925. (Photo index number in the Mercedes-Benz Classic archives: 3524)
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Mercedes-Benz ESF 05 Experimental Safety Vehicle. Presented at the 2nd ESV Conference in Sindelfingen from 26 to 29 October 1971. Photo from 1971. (Photo index number in the Mercedes-Benz Classic archives: 71459-10)
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Mercedes-Benz ESF 05 Experimental Safety Vehicle. Presented at the 2nd ESV Conference in Sindelfingen from 26 to 29 October 1971. Photo from 1971. (Photo index number in the Mercedes-Benz Classic archives: 71459-31)
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Mercedes-Benz ESF 05 Experimental Safety Vehicle. Presented at the 2nd ESV Conference in Sindelfingen from 26 to 29 October 1971. (Photo index number in the Mercedes-Benz Classic archives: 71459-9)
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Mercedes-Benz ESF 05 Experimental Safety Vehicle. View into the cockpit. Amongst other features, the car had a passive seat belt system, airbags, additional impact protection for the driver and front passenger, extremely robust seats with integrated head and shoulder support (side impact), an impact absorber and recessed dashboard, and glare-free instruments. Symbols identified all the controls. The doors were thickly padded, the exterior mirror adjustable from the inside. The ESF 05 was presented at the 2nd ESV Conference in Sindelfingen from 26 to 29 October 1971. Photo from 1971. (Photo index number in the Mercedes-Benz Classic archives: 71459-42)
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Mercedes-Benz ESF 05 Experimental Safety Vehicle. Amongst other features, it included a driver-centred cockpit and numerous foam-covered interior elements. Presented at the 2nd ESV Conference in Sindelfingen from 26 to 29 October 1971. Photo from 1971. (Photo index number in the Mercedes-Benz Classic archives: 71459-56)
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Mercedes-Benz ESF 05 Experimental Safety Vehicle. Presented at the 2nd ESV Conference in Sindelfingen from 26 to 29 October 1971. Photo from 1971. (Photo index number in the Mercedes-Benz Classic archives: 7145904)
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Mercedes-Benz ESF 05 Experimental Safety Vehicle. Presented at the 2nd ESV Conference in Sindelfingen from 26 to 29 October 1971. Photo from 1971. (Photo index number in the Mercedes-Benz Classic archives: 7145932)
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Crash test with an ESF 05 Experimental Safety Vehicle based on the 114 model series. Mercedes-Benz built 35 experimental safety vehicles in the 1970s. Many of their innovations were incorporated into later production vehicles. (Photo index number in the Mercedes-Benz Classic archives: 71209-13)
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Mercedes-Benz F 200 Imagination concept car. It was unveiled at the Paris Motor Show in October 1996 and featured numerous innovations, including sidestick steering and “drive by wire”. Exterior photo from front left with the doors open. (Photo signature in the Mercedes-Benz Classic archive: A96F4939)
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Mercedes-Benz F 200 Imagination concept car. It was unveiled at the Paris Motor Show in October 1996 and featured numerous innovations, including sidestick steering and “drive by wire”. Exterior photo from rear right. (Photo signature in the Mercedes-Benz Classic archive: A96F4941)
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Mercedes-Benz F 200 Imagination concept car. It was unveiled at the Paris Motor Show in October 1996 and featured numerous innovations, including sidestick steering, “drive by wire” and an early implementation of today’s Mercedes-Benz widescreen cockpit. Interior shot with cockpit. (Photo signature in the Mercedes-Benz Classic archive: A96F4937)
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Mercedes-Benz F 200 Imagination concept car. It was unveiled at the Paris Motor Show in October 1996 and featured numerous innovations, including sidestick steering and “drive by wire”. Close-up of the centre sidestick, which can be operated from the driver and passenger seats. (Photo signature in the Mercedes-Benz Classic archive: A96F5298)
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Mercedes-Benz F 200 Imagination concept car. It was unveiled at the Paris Motor Show in October 1996 and featured numerous innovations, including sidestick steering and “drive by wire”. Photo taken at the motor show. (Photo signature in the Mercedes-Benz Classic archive: f96f4989_34)
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Mercedes-Benz F 200 Imagination concept car. It was unveiled at the Paris Motor Show in October 1996 and featured numerous innovations, including sidestick steering and “drive by wire”. Today it can be seen at the Mercedes-Benz Museum, in the “Fascination of Technology” section (centre). (Photo signature in the Mercedes-Benz Classic archive: D100305)
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Mercedes-Benz F 200 Imagination concept car. It was unveiled at the Paris Motor Show in October 1996 and featured numerous innovations, including sidestick steering and “drive by wire”. Today it can be seen at the Mercedes-Benz Museum, in the “Fascination of Technology” section (left). (Photo signature in the Mercedes-Benz Classic archive: D160977)
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Mercedes-Benz 300 SL Coupé (W 198) as a key fob. A 1:87 scale model made of die-cast zinc from the Mercedes-Benz Classic Shop range. Price 14.50 euros. Staged photo in the permanent exhibition of the Mercedes-Benz Museum in front of the rear-view mirror of a 300 SL Coupé in Legend 4: Post-war Miracle – Form and Diversity.
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Mercedes-Benz 300 SL Coupé (W 198) in beige. A 1:24 scale model car made of die-cast zinc with plastic parts from the Mercedes-Benz Classic Shop range. Price 29.90 euros. Staged photo in the permanent exhibition of the Mercedes-Benz Museum on the roll cage of a 300 SL in Legend 4: Post-war Miracle – Form and Diversity.
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Mercedes-Benz 300 SL Coupé (W 198). Diorama with a scale 1:8 model car hand-built and patinated on the basis of digital vehicle data. Elaborate details include a specially woven fabric for the seat covers. On offer in the Mercedes-Benz Classic Shop for 19,990 euros – not per mail-order.
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Mercedes-Benz 300 SL Coupé (W 198). Diorama with a scale 1:8 model car hand-built and patinated on the basis of digital vehicle data. Elaborate details include a specially woven fabric for the seat covers. On offer in the Mercedes-Benz Classic Shop for 19,990 euros – not per mail-order.
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Driver cap for open-top driving manufactured in fine leather and lined with a chequered fabric that revives the look of the original seat upholstery of the 300 SL. On offer in the Mercedes-Benz Classic Shop for 99 euros.
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Chrome ballpoint pen with a three-dimensional Mercedes-Benz 300 SL “Gullwing” on the clip. On offer in the Mercedes-Benz Classic Shop for 29.90 euros.
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Mercedes-Benz 230 SL “Pagoda” (W 113) in sand beige metallic. A 1:24 scale model car made of die-cast zinc with plastic parts from the Mercedes-Benz Classic Shop range. Price 29.90 euros. Staged photo in the permanent exhibition of the Mercedes-Benz Museum.
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Motorsport festival at Hockenheimring, 24 April 1994. Roland Asch (starting number 3) with the AMG Mercedes C-Class racing touring car (W 202), 1994.
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Mercedes-Benz "Stroke 8" coupé from model series W 114; exterior
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The 1955 season is one of the most successful motorsport seasons for Mercedes-Benz. The brand from Stuttgart won the World Championship with the 300 SLR racing car (W 196 S). Between 30 April and 1 May 1955, Stirling Moss and his co-driver Denis Jenkinson won the Mille Miglia in Italy in the 300 SLR with the best ever recorded time.
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British Grand Prix in Aintree on 16 July 1955: Stirling Moss won the race in a Mercedes-Benz Formula 1 racing car W 196 R. It was the first victory for a British racing driver at this Grand Prix.
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Mille Miglia 1955 in Italy from 30 April to 1 May 1955: Stirling Moss won the legendary road race with his co-driver Denis Jenkinson in a Mercedes-Benz racing sports car 300 SLR (W 196 S) in the best ever time achieved.
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The Mercedes-Benz racing drivers Stirling Moss (left) and Juan Manuel Fangio at the Hockenheimring in 1991 with the Mercedes-Benz racing sports car 300 SLR (W 196 S), which had start number 722 at the 1955 Mille Miglia, as well as a Mercedes-Benz Formula 1 racing car W 196 R.
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Mille Miglia 1955 in Italy from 30 April to 1 May 1955: Stirling Moss won the legendary road race with his co-driver Denis Jenkinson in a Mercedes-Benz racing sports car 300 SLR (W 196 S) in the best ever time achieved.
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Mercedes-Benz racing driver Sir Stirling Moss. Picture from 1955 at the edge of test drives with the Mercedes-Benz racing sports car 300 SLR (W 196 S) at the Hockenheimring. The vehicles were then brought to Italy for training on the route of the Mille Miglia.
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High-performance four-cylinder engine of the Mercedes 35 HP, exhaust side. The lightweight crankcase, the exposed exhaust camshaft, the magneto and the water pump are clearly visible.
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High-performance four-cylinder engine of the Mercedes 35 HP, intake side. The lightweight crankcase, the two carburettors, the exposed intake camshaft and the control shaft for actuating the magneto make-and-break ignition are clearly visible.
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Namesake: Mercedes Jellinek aged 11. Emil Jellinek initially chose the first name of his daughter as a pseudonym for his own involvement in racing with vehicles from Daimler-Motoren-Gesellschaft; it later became the brand name.
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Emil Jellinek with his daughter, Mercédès. Photographed around 1895.
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